IKEA has teamed up with Pizza Hut in Hong Kong to create a life-size version of the miniature “table” found in pizza boxes.
You have thought about it every time you have ordered delivery pizza: what’s with this miniature table on your pizza? It is true that the “table” is there to make sure your pizza doesn’t get squashed on the way, but why does it look so much like a real table?
Well IKEA has teamed up with Pizza Hut in Hong Kong to create a life-size version of this miniature pizza “table.”
According to designboom, the table, called the “Säva”, was created to complement another collaboration between the two brands. Yes, the famous Swedish meatballs are now available on your favorite pizza! Well, in Hong Kong anyway.
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【Pizza Hut x IKEA = 🇸🇪 】 .
Pizza Hut出新批？身為忠實粉絲嘅小編，梗係望都冇望就落單啦～乜個批上面啲肉丸咁熟口面嘅…咬一啖試吓先，咦咦咦！！呢個味，咪就係IKEA嘅瑞典肉丸！！仲有佢嘅soulmate瑞典有機紅果醬！加埋辣肉腸、芝士、蕃茄醬幾款經典餡料，組成一款意想不到嘅crossover滋味，除咗有普通批同大批兩個選擇，仲有午市迷你批套餐、全日套餐免費升級優惠添啊。優惠停不了，而家喺香港Pizza Hut嗌「必勝宜家批」即送你IKEA瑞典美食廊85折優惠券，送完即止！呢個Pizza係期間限定，把握機會試吓喇！ .
“This campaign shows the playful side of Pizza Hut, and that our credentials can move beyond the kitchen into new and interesting collaborations with other brands,” said Wendy Leung, marketing director for Pizza Hut Hong Kong.
The launch campaign ads for this collaboration were both created by Ogilvy Hong Kong.
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