IKEA Stay Home catalog is the latest of a series of ads the Swedish company has been rolling out to help us cope with confinement.
It’s not easy to stay busy when locked at home all day and every day. Two billion of us are still under some form of stay-at-home orders. So how do you keep busy? How do you stay creative? And if you are a brand that sells furniture, how do you stay top of mind when even your most fanatic customers cannot visit your stores?
Well, if you are IKEA, you create a new catalog, a Stay Home catalog.
Related Story: IKEA And Pizza Hut Made A Real Version Of Those Tiny Pizza Tables
Together with McCann Tel Aviv, IKEA released a digital catalog to help families find solutions to boredom. The Stay Home catalog contains several well-known activities and games for the whole family. Think “find the 10 differences”, “connect the dots”, or even “Tic-Tac-Toe.” And of course, there is also a coloring activity where you need to rebuild the IKEA logo.
You will also notice that the IKEA Stay Home catalog also showcases real IKEA products. Because, advertising can also be fun, right?
You might also like
More from Creative Campaigns
The Reality of Careers in Social Media: Insights from Hootsuite’s Latest Report
What’s it really like to work in social media? Hootsuite’s CMO, Elina Vilk, delves deep into the current landscape of …
Do Google SEO Tactics Work on Social Media?
Do the SEO tactics we use on Google also work on social media? In this article, Hootsuite's Inbound Marketing Strategist, Liz …
YouTube Is Testing AI-Generated Video Summaries
YouTube has recently started testing a new feature that automatically generates summaries of videos using AI.
Meta Prepares To Launch AI Personas To Retain And Engage Users
According to industry sources, Meta is preparing to launch its AI personas feature in an effort to increase engagement with …
TikTok To Discontinue TikTok Now, Its BeReal Clone
TIkTok is pulling the plug on TikTok Now, its BeReal clone, a little over nine month after it was first …
Miller Lite Created Beer Ice Cubes To Cool Your Beer
The Miller Lite Beer Cube Tray lets you freeze beer into small iced beer cans so you can keep your …
Meta Launches ‘Meta Quest+’ VR Subscription For $7.99
The new Meta Quest subscription will give you access to the top titles on the device every month. It costs …
New Feature Helps Creators Choose The Best YouTube Thumbnail
YouTube is trialling a new "Test & Compare" feature that helps creators choose the best YouTube thumbnail for their videos. The …
YouTube Is Adding AI-Powered Dubbing
YouTube is integrating the team from Aloud to help you dub your videos in other languages with the help of …
