Hyundai is welcoming its newly acquired robotics company with a dance-off between robot dogs and K-pop band BTS.
After securing a majority stake in Boston Dynamics in June, Hyundai is celebrating the acquisition by introducing its brand ambassadors and South Korea’s K-pop phenomenon, BTS, to the robot dogs through the medium of dance.
This “celebration” comes in the form of a 77-second masterpiece called “Spot’s On It,” featuring 7 of its Spot robots performing a choreographed routine to the band’s ode to Hyundai’s EV sub-brand, “Ioniq: I’m On It.”
The dance moves were painstakingly created and prepared for detailed software programming by acclaimed dance choreographer, Monica Thomas – the same choreographer behind the “Do You Love Me” music video which also featured Boston Dynamics robots. That video went viral late last year.
“There were a lot of challenges around getting the vision of our choreographer, who’s used to dealing with human dancers, into our software,” notes Eric Whitman, a Boston Dynamics roboticist.
“Everything had to be worked out in advance and scripted precisely. Robots have the advantage over humans in that they’re very repeatable: Once you get it right, it stays right. But they have the disadvantage that you have to tell them every little detail. They don’t improvise at all.”
In addition to the above, the South Korean motor company also released a second video featuring the K-pop band meeting and dancing with the Spot dog robots. The glorious Atlas, the protagonist of the previous viral video, also makes a quick appearance in this festive clip.
You might also like
More from Featured
Facebook is offering two new ways for eligible small and medium businesses in the US to access capital more easily.
Four years after it first launches, the Switch is now adding support for Bluetooth audio devices with its latest update.
Disney has listed Winnie the Pooh home as "Bearbnb" on Airbnb, as part of the 95th-anniversary celebrations of the beloved …
LeBron James and Maverick Carter have partnered with Clubhouse to create a series of elevated conversations about sport and culture.
TikTok is partnering with Mediaocean to allow brands to manage TikTok ads through the omnichannel advertising platform.
You can now log into your Microsoft account using Authenticator, Windows Hello, a security key, an SMS, or an email …
Xtingles, a mobile-first platform that uses NFT technology to store ASMR art, is launching its dedicated ASMR NFT marketplace this …