Hyundai is welcoming its newly acquired robotics company with a dance-off between robot dogs and K-pop band BTS.
After securing a majority stake in Boston Dynamics in June, Hyundai is celebrating the acquisition by introducing its brand ambassadors and South Korea’s K-pop phenomenon, BTS, to the robot dogs through the medium of dance.
Related | Andrew Yang Brings His Campaign To The Metaverse
This “celebration” comes in the form of a 77-second masterpiece called “Spot’s On It,” featuring 7 of its Spot robots performing a choreographed routine to the band’s ode to Hyundai’s EV sub-brand, “Ioniq: I’m On It.”
The dance moves were painstakingly created and prepared for detailed software programming by acclaimed dance choreographer, Monica Thomas – the same choreographer behind the “Do You Love Me” music video which also featured Boston Dynamics robots. That video went viral late last year.
“There were a lot of challenges around getting the vision of our choreographer, who’s used to dealing with human dancers, into our software,” notes Eric Whitman, a Boston Dynamics roboticist.
“Everything had to be worked out in advance and scripted precisely. Robots have the advantage over humans in that they’re very repeatable: Once you get it right, it stays right. But they have the disadvantage that you have to tell them every little detail. They don’t improvise at all.”
In addition to the above, the South Korean motor company also released a second video featuring the K-pop band meeting and dancing with the Spot dog robots. The glorious Atlas, the protagonist of the previous viral video, also makes a quick appearance in this festive clip.
You might also like
More from Featured
The Reality of Careers in Social Media: Insights from Hootsuite’s Latest Report
What’s it really like to work in social media? Hootsuite’s CMO, Elina Vilk, delves deep into the current landscape of …
Do Google SEO Tactics Work on Social Media?
Do the SEO tactics we use on Google also work on social media? In this article, Hootsuite's Inbound Marketing Strategist, Liz …
YouTube Is Testing AI-Generated Video Summaries
YouTube has recently started testing a new feature that automatically generates summaries of videos using AI.
Meta Prepares To Launch AI Personas To Retain And Engage Users
According to industry sources, Meta is preparing to launch its AI personas feature in an effort to increase engagement with …
TikTok To Discontinue TikTok Now, Its BeReal Clone
TIkTok is pulling the plug on TikTok Now, its BeReal clone, a little over nine month after it was first …
Miller Lite Created Beer Ice Cubes To Cool Your Beer
The Miller Lite Beer Cube Tray lets you freeze beer into small iced beer cans so you can keep your …
Meta Launches ‘Meta Quest+’ VR Subscription For $7.99
The new Meta Quest subscription will give you access to the top titles on the device every month. It costs …
New Feature Helps Creators Choose The Best YouTube Thumbnail
YouTube is trialling a new "Test & Compare" feature that helps creators choose the best YouTube thumbnail for their videos. The …
YouTube Is Adding AI-Powered Dubbing
YouTube is integrating the team from Aloud to help you dub your videos in other languages with the help of …
