Even though Snapchat is fast growing in popularity, it remains rare to see a brand launch a proper creative campaign on the platform. Taco Bell had some fun, but it is Huawei that will be remembered as the first real creative use of Snapchat.
Also Read: Sorry Facebook, Snapchat Makes Users Happier
In France, to promote its new Talkband B2 connected gear, Huawei worked with French agency Buzzman to launch the #SnapchatRun: the first ever (finger) race on Snapchat!
If you like our stories, there is an easy way to stay updated:
Follow @wersm
The concept is simple, the execution very clever. Users had to follow HuawiDeviceFR on Snapchat and then go and find their story, which was only available on the day. The story showed a “first-person” view of a run throughout the streets of Paris. Of course, the story would play by itself, like any other Snapchat story, which is made of several snaps put together in a chronological order.
And that is where Buzzman added the fun. In a Snapchat story, you can jump to the next snaps by tapping on your screen, instead of waiting for the app to do so itself after a few seconds.
So to “run faster” users had to literally race with their fingers through the story. To spice things up, Buzzman added a code on the last screen. The first 5 users who tweeted that code won a Talkband B2. Awesome?
This is a great example on how brands can take advantage of Snapchat. Of course, it stays all ephemeral: a story can only be played and replayed within 24 hours of publishing. But the media coverage such a campaign can get is where the real bet is for a brand. And in this case, it has been a great success for Huawei France.
You might also like
More from Creative Campaigns
Missing iOS 4? Now There Is An App For That Too!
If you miss iOS 4 or simply never had the chance to own an iPhone 3G, OldOS is the app …
Niantic Is Building A New ‘Transformers’ Real-World AR Game
Niantic is teaming up with Hasbro and Japanese toy company TOMY to build another augmented reality game: "Transformers: Heavy Metal."
Burger King Has Missed You, And All Of Your Annoying Habits And Behaviors
Burger King France celebrates the return of customers in restaurants after more than 7 months with one clear message: "we …
Facebook Blood Donations Feature Is Now Available in 37 Countries
To celebrate World Blood Donor Day (June 14) Facebook announced the Facebook Blood Donations feature is now available in 37 …
Andrew Yang Brings His Campaign To The Metaverse
New York mayoral candidate, Andrew Yang, took his campaign to the metaverse in a bid to win the hearts of …
You Can Now Use Your Coinbase Card With Apple Pay And Google Pay
Users in the US can now add their Coinbase Card to Apple Pay and Google Pay, effectively letting them pay …
Netflix Launches A Show-Inspired Merch Shop
Show and Netflix-branded merchandise is now available on a new digital storefront - at least in the US for now.
New Map, Mobile Controller Support, And More Coming To Among Us Soon
At Summer Games Fest 2021, Among Us developer Innersloth announced the future roadmap for the game, which includes many new …
El Salvador Is The First Country To Adopt Bitcoin As Legal Tender
El Salvador is welcoming Bitcoin as legal tender, making history, and setting a new monetary standard for the global financial …
