You’ve read it before: Facebook users are leaving the platform, often to the benefit of cooler, trendier new ones like Snapchat. Usually, marketers claim that those “younger” users are walking away from Facebook because their parents are on it now, or because the platform has lost its “cool” factor.
But the true reason might be very different. A recent survey shows that users leave Facebook for Snapchat because its makes them happier.
Also Read: This Time Snapchat May Have Nailed Monetization
Now let’s get the elephant out of the room here: the research also showed that “happiness” has nothing to do with sexting.
Researchers over at the University of Michigan have found that when it comes to rewarding personal interactions, Snapchat came second only to face-to-face meetups.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
Snapchat has grown. Snapchat is now one of the most accepted apps to communicate and interact with close friends. And the 100 million daily active users certainly back this up.
You might also like
More from Facebook
Meta Introduces Facebook Reels API, Offering An Option To ‘Share To Reels’
Meta has introduced the Facebook Reels API, a solution allowing developers to build a 'share to reels' option into their …
Meta Rolls Out Horizon Worlds In France And Spain
Meta Horizon Worlds, the VR community and game, is now available in France and Spain.
Meta Refreshes Facebook Groups With New Features
Facebook Groups now have an updated invitation system to reduce admin workloads and limit sharing of misinformation.
Meta Offers Digital Security Course For Journalists And Human Rights Defenders
The Meta Journalism Project and the ICFJ have put together a self-paced 90-minute course and webinars to provide online safety …
Facebook Tests New Desktop Layout Redesign
Reports say that some users are starting to see a new Facebook desktop layout, with all options listed on a …
Meta May Soon Alert You When Your Posts Are Removed By AI
According to reports, Meta is rolling out a system that notifies users when their posts are removed and how.
Meta Is Working On A Universal Speech Translator
Meta's latest AI project seeks to extend advanced translation options to lesser-used languages and to develop a universal speech translator.
Instagram Retires Boomerang And Hyperlapse Standalone Apps
Boomerang and Hyperlapse standalone apps have been removed from app stores as their functionality is already available within Reels.
Meta Demos Voice Controlled Builder Bot That Creates VR Spaces
Meta's latest AI research introduces a prototype technology capable of generating immersive objects through voice commands only.
