Google Ads has introduced a new “continuous audience sharing” feature that lets advertisers share any remarketing lists in a manager account with its sub-accounts.
Remarketing is one of the most powerful tools that digital marketers have at their disposal to reach people who have already engaged with a website or mobile app. Advertising to various remarketing lists is a great way to either increase sales or even drive brand awareness further.
If you’re running Google Ads campaigns through a manager with multiple sub-accounts, you will often need to share audience lists across sub-accounts as well. If you’ve already done this before, you will know that you need to go through several steps to make the setup.
To make it easier to quickly share your audience lists, Google Ads now lets you opt-in to enable continuous audience sharing within your manager account. When you do so, any remarketing lists that you create in your manager account are share with all existing, and future, sub-accounts.
And yes, these accounts can also receive lists from other manager accounts as well. You will retain control over which particular audience lists are active.
Within the next few months, you will also have the ability to share audience lists that have been created in your sub-accounts with your manager account.
To opt-in, go to your MCC settings and locate the “Continuous audience sharing” option. Tick the box that says “Add this manager as an audience manager for all sub-accounts” and press “Save.” That’s it! All audience lists in your MCC will be shared across your sub-accounts.
You might also like
More from Google
Google Product Studio Lets Merchants Create Product Imagery With Generative AI
Google is launching Product Studio, a new tool that lets merchants create product imagery for free, using generative AI. Google Product …
Google Will Delete Accounts That Have Been Inactive For Two Years
Google said it plans to delete account that have not accessed any of its services for two years, as part …
Google I/O Keynote Round-Up: All-In On AI
During its I/O keynote, Google showed off its latest advances in AI, across search, photo editor and Bard, its own …
No More Passwords, Google Is Rolling Out Passkeys Globally
You no longer require a password to sign in on to your Google account, with passkeys rolling out to all …
Tech Companies Are Teaming Up To Free Us From Passwords
Apple, Google, and Microsoft are committing to expanded support for the FIDO standard to bring a passwordless future.
You Can Now Create Custom Voices With Google Cloud Text-to-Speech API
Google Cloud has announced a new feature within its TTS API that lets users generate a unique, new synthetic voice …
Google Replaces Classic Hangouts With Chat On Workspace
On March 22, users attempting to access Google's Hangouts chat services will automatically be redirected to Google Chat instead.
Google Rolls Out New Search Filters To All Users On Drive
Almost two years after introducing search chips into Gmail, Google has now announced the rollout of supportive filters to Google …
Google Unveils Early Access To Chrome OS Flex For PCs And Macs
Google has announced early access to Chrome OS Flex, a new version of Chrome OS that will bring the benefits …