Facebook is rolling out features across its platforms to help people discover content and cheer on their teams in the Olympic Games.
In addition to letting users follow Olympics-related video updates on official broadcasters’ Facebook Pages and Instagram accounts, Facebook has announced a number of other ways it supports users who want to live the Olympic Games experience this summer, on its platforms.
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On its flagship app, the social media giant has established a hub of information that will include highlights from official Olympic broadcast partners, as well as team and athlete overviews, explainers of competitions new to the Games, Olympic history, posts from friends, and more.
The content offered in the hub can be accessed on its Page, or by clicking on the #Olympics or #Tokyo2020 hashtags.
Instagram, will offer fans the possibility to access a unique experience on Stories and Reels, building on its augmented reality effects. Fans can try to mirror the movements of Miraitowa, the official Olympics mascot, and earn AR medals for their performances.
Furthermore, they can access and use this AR effect via the @olympics Instagram account. Another effect features the official beat music of the Tokyo 2020 Olympic Games, is available via the @Tokyo2020 Instagram account.
Reels on the @instagram account will take fans behind the scenes with eleven Olympians as they prepare for the Games.
Lastly, WhatsApp is offering an official Olympics chatbot using the WhatsApp Business API.
Using the chatbot, fans can get information about the Olympic schedule, information about local broadcasts around the world, and find the latest news and medal standings, as well as official stickers and a quiz on the various Olympic events.
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