Owly disappeared from the Hootsuite logo to highlight the emptiness of a #WorldWithoutNature on World Wildlife Day.
Hootsuite joined forces with the World Wide Fund for Nature (WWF), NGOs, sports teams, and 100 other leading brands to raise awareness of the catastrophic loss of biodiversity globally and the social and economic risks it poses.
To do so, participating brands removed animal and nature references from their branding for World Wildlife Day on March 3.
Hootsuite was only one of the 100+ brands worldwide to be removing its wild animal mascot, “Owly,” from its logo for the day on all its social media channels.
The campaign, which includes a branded hashtag on Twitter for #WorldWithoutNature, sought to highlight the emptiness of a world without nature. This same activation was originally the brainchild of One Minute Briefs, having been first created on World Wildlife Day in 2020.
“We are incredibly proud at Hootsuite to once again show our support for the #WorldWithoutNature campaign as part of World Wildlife Day,” said Iain Beable, Social Marketing Strategist, Hootsuite. “The continued threat to our planet has never been as obvious as it is now— small steps from us all can make a difference to ensure we create a healthier planet for generations to come.”
In 2020, WWF issued a study, the Living Planet Report 2020, which revealed that the global populations of mammals, birds, amphibians, reptiles, and fish have declined by an alarming average of 68% in recent decades. The report also warns that if the world continues on with “business as usual,” rates of biodiversity loss seen since 1970 will steadily continue between now and 2050.
The organization indicates that these losses will likely result in a planet that will not be able to support current and future generations of people.
“The continued loss of biodiversity cannot be ignored. We know that it will have a catastrophic impact on our planet, and it’s in our DNA at Hootsuite to step up and take action,” said Eva Taylor, CSR Director, Hootsuite. “This year, we are including a donation matching campaign using our partner, Benevity, to offer our employees a way to double their impact on March 3.”
The #WorldWithoutNature campaign precedes the COP15 global biodiversity summit due to be held in Kunming, China, later this year, where the international community will seek to agree on an ambitious global biodiversity framework.
“Ahead of crucial negotiations taking place at COP15, which will set global goals on biodiversity for years to come, we’re calling on governments to agree on an ambitious nature positive goal and a concrete set of targets to reverse nature loss and wildlife decline by the end of the decade,” said Marco Lambertini, Director General of WWF International. “It is time for a strong commitment followed by urgent action.”
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