It’s the 50th Anniversary of #EarthDay and Greta Thunberg’s Organization chose to release its new ad for Fridays for Future: “Our House is on Fire.”
The thing with the climate crisis is that we are all aware of it, yet the message is failing time and time again to really break through. Thankfully, Greta Thunberg has emerged as a leading voice to try and convince us all, world leaders included, to act before it is too late.
In a new ad created with agency FF Los Angeles, Greta Thunber’s Organization is reminding us all that climate crisis is not to be forgotten. “Our house is on fire” is as impactful as it gets. The 60-second narrative shows a family’s life as normal, even as flames are surrounding them and taking over their entire home.
“This young and highly inspiring organization founded by visionary activist Greta Thunberg is making a huge impact, and our agency is honored to help in any way that we can,” wrote the founders of FF (previously known as Fred & Farid)
The COVID19 pandemic has forced us all to stay home and we can all witness the positive impact this has done on our planet. Decreased carbon emissions due to the lack of human activity are showing that there is still a chance for us to slow down the rapidly growing effect of climate change. But we must hurry: the Intergovernmental Panel on Climate Change says our planet is less than 12 years away from the point of no return.
“We believe it’s time people realize that climate change isn’t going to happen, but that it’s already happening,” said Joe Hobbs, an organizer at Fridays for Future U.S. “You may have become accustomed to it, but it’s a serious problem we face on a daily basis. Unfortunately, we’ve moved past the time where it’s enough just to be worried. We need immediate, collective action. We hope that by watching this video, people will realize they need to take action now instead of putting it off until later.”
Client: Fridays For Future
Brand Supervisor: Joe Hobbs
Creative Agency: FF Los Angeles
Chief Creative Officers: Fred & Farid
Copywriter: Radouane Guissi
Art Directors: Radouane Guissi, Chelsea Steiger
Agency Supervisor: Jules Chaffiotte
Agency Producer: Amanda Van Caneghem
Production Company: Ways & Means
Executive Producer: Lana Kim & Jett Steiger
Producer: Shawn Loh
Director: Andrew Bruntel
Director of Photography: Pat Scola
Casting Director: Hayley Simpson
Production Designer: Robert Fox
Wardrobe Stylist: Laura Francis
Hair & Makeup: Mira Cho
Editorial: Exile Edit
Editor: Kyle Brown
Sound Design / Mix: Colin Alexander
Visual Effects: Method Studios
VFX Executive Creative Director: Ben Walsh
Lead Flame Artist: Matt Welch
VFX Executive Producer: Scott Boyajan
VFX Senior Producer: Pip Malon
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