Facebook Live videos aren’t always very entertaining. But a sports retailer in Canada, has found a way to make it fun and very engaging.
Live broadcasting is a big thing of 2017. However, sometimes it’s hard for brands to produce something that is both engaging and shareable. Some went the “fake” Live way (and that’s the most annoying use of Live) and others chose to use Live as part of their storytelling. But no one (until now) had successfully made a game out of it…
Grab-A-Gift is a campaign from the agency Rethink Canada, for their client Sports Experts – Canada’s top sports clothes and sports accessories retailer.
The game stars an improved arcade crane machine that is controlled by Facebook Reactions during a Live broadcast: Likes moved the crane left, Hearts moved it to the right. Laughs moved it forward, and wows moved it backwards.
The concept is even more interesting, because it makes viewers work together, often calling upon their friends in comments to come and join them in their quest to win.
Each gift that was successfully grabbed was won by a random participant, while the team was doing live commentary on the video. It’s a must-see, super engaging, and possibly viral, use of Facebook Live. I love it. What do you think?
You might also like
More from Creative Campaigns
BeReal Launches RealChat, Its New Messaging Feature
RealChat, BeReal's new messaging feature is set to revolutionize how users interact on the app, allowing one-on-one messaging, private BeReals, …
Black Mirror Season 6: The Official Trailer
Netflix has released an official trailer for Black Mirror Season 6, and it might give you nightmares. Season 6 will be …
Twitter Adds Crowdsourced Fact Checks To Images
Twitter is adding its crowdsourced fact-checks to include images, after a fake image of an "explosion" near the Pentagon went …
Instacart Has A New In-App AI Search Tool Powered by ChatGPT
Instacart added a new AI search tool powered by ChatGPT. "Ask Instacart" will be available to all US and Canadian …
WhatsApp Plans To Introduce Usernames
WhatsApp could soon introduce usernames and move away from using phone numbers as the core identifier for users. Your phone number …
Instagram Introduces Search Ads Via Its Marketing API
Instagram Search Ads are now available to all advertisers via the Instagram marketing API. Just two months after it began to …
TikTok Begins Testing Tako, Its Own AI ChatBot
TikTok Tako is a new AI chatbot that could “radically change search and navigation” in the app. News of the test …
Twitter Now Publicly Shows Who You Are Paying To Subscribe To
Twitter added a "Subscriptions" button to the user profile that lets anyone see who you are paying to subscribe to. Ever …