Facebook Live videos aren’t always very entertaining. But a sports retailer in Canada, has found a way to make it fun and very engaging.
Live broadcasting is a big thing of 2017. However, sometimes it’s hard for brands to produce something that is both engaging and shareable. Some went the “fake” Live way (and that’s the most annoying use of Live) and others chose to use Live as part of their storytelling. But no one (until now) had successfully made a game out of it…
Grab-A-Gift is a campaign from the agency Rethink Canada, for their client Sports Experts – Canada’s top sports clothes and sports accessories retailer.
The game stars an improved arcade crane machine that is controlled by Facebook Reactions during a Live broadcast: Likes moved the crane left, Hearts moved it to the right. Laughs moved it forward, and wows moved it backwards.
The concept is even more interesting, because it makes viewers work together, often calling upon their friends in comments to come and join them in their quest to win.
Each gift that was successfully grabbed was won by a random participant, while the team was doing live commentary on the video. It’s a must-see, super engaging, and possibly viral, use of Facebook Live. I love it. What do you think?
You might also like
More from Creative Campaigns
Instagram Testing New ‘Nudity Protection’ Feature
According to reports, Instagram has started to test a new 'Nudity Protection' feature to protect users from unwanted nude content.
VANS and COMME des GARÇONS Are Back Together Again
Vans and COMME des GARÇONS are back together again for slip-on collaboration.It's a true design takeover. Related | The IKEA x Swedish …
Meta Introduces Facebook Reels API, Offering An Option To ‘Share To Reels’
Meta has introduced the Facebook Reels API, a solution allowing developers to build a 'share to reels' option into their …
Do You Know This Amazing iPhone Screenshot Trick?
You can draw perfect squares, circles, arrows, and more on your iPhone screenshots.If you are anything like me, you probably …
Snapchat For Web Is Now Available To Everyone
Snapchat for Web, previously only available to paid subscribers is now open to all users.Snapchat had announced the new web …
Govee Rolls Out A New 16-foot Premium Smart LED Strip
Govee’s new multicolor smart LED strip is 16 feet long (5 meters) and has a built-in mic for syncing to …
Twitter Shareholders Vote To Approve $44 Billion Elon Musk Buyout
A large majority of Twitter shareholders approved the buyout, now Musk wants to fight his way out of it.Elon Musk …
The IKEA x Swedish House Mafia Record Player Is Finally Here
The long-awaited IKEA x Swedish House Mafia record player is finally going on sale next month.It will cost you $159.99 Related …
Twitter Is Testing An Edit Tweet Feature
Twitter announced it's testing an 'Edit Tweet' feature that will give users the ability to edit their Tweets within 30 …
