With the shopping season about to go into full swing, Google launching new seasonal social post styles to help small businesses get noticed over.
It’s Thanksgiving and the holiday shopping season officially begins tomorrow! Businesses big and small will be vying for attention from shoppers, making it hard for smaller businesses to stand out from the crowd. It’s a good thing, therefore, that 61% of shoppers are open to trying new retailers this holiday season – in the 2017 holiday season, 46% of them actually did.
In order to help small businesses stand out from the crowd, Google has launched new seasonal social post styles that feature information about a business and reviews from their customers. They can be found on Google’s Small Thanks, a hub for free marketing materials, like free posters, social posts, and more. All a business owner needs to do is go to Small Thanks and enter the name of their business. Google then generates a range of marketing materials featuring a customer review.
The business owner can also change the review that is used and customise the style of the marketing material – or simply download the automatically-generated one.
Online reviews are great for word of mouth, and social posts are an easy way to “turn your customers into advocates by showcasing your business’s real Google reviews with new seasonal posts.” They can be shared on social media channels or as posts on your Business Profile on Google. There they’ll be able to be seen by potential customers in Google Search and Maps.
Getting people’s attention online is very important especially for local businesses. Google says that last holiday season, “78% of shoppers who visited a store turned to online search first.” Using a social post from Small Thanks will allow a business to highlight “unique attributes—such as gift wrapping services or a kid-friendly environment.” When people are ready to shop, a business will “be on their radar.”
By the way, Small Thanks has also launched #SmallThanks GIPHY stickers! Check them out!