Google is launching Product Studio, a new tool that lets merchants create product imagery for free, using generative AI.
Google Product Studio will be available within Merchant Center Next, Google’s platform for businesses to manage how their products show up on Google.
Related | Shutterstock To Acquire Giphy In $53 Million Deal
With the new tool, brands will be able to get more value from the images they already have, without the need for extra, potentially costly, photoshoots. Product Studio can generate images using an existing product photo asset and build new images with different backgrounds based on a prompt. On the other side of things, it can also help remove a distracting background, and replace it with either white space, for e-commerce for example, or a new AI-generated background that flatters the product itself. Product Studio can also be used to improve the quality of small or low-resolution images.
Matt Madrigal, the Vice President and General Manager of Merchant Shopping at Google, said during a briefing with reporters, that advanced technologies like AI have played an important role in Google Shopping products for a long time, and that Product Studio brings these types of technologies directly to small and medium sized businesses.
Google Product Studio – Key features:
- Add custom product scenes: Create new imagery based on changing marketing needs — whether seasonal, campaign-based or simply experimental — without the added cost of new photoshoots. For example, a skincare company could highlight a special seasonal version of a product by requesting an image of the product “surrounded by peaches, with tropical plants in the background.”
- Remove a distracting product background: Want a plain white background for a product image? Businesses can quickly remove a complex background in Product Studio.
- Quickly increase resolution: Improve the quality of small or low-resolution images without having to reshoot a product.
In a blog post, Google said merchants in the U.S. will be able to access Product Studio from Merchant Center Next, our improved platform to list products across Google, starting in the next few months. These features will also be available to merchants using the Google & YouTube app on Shopify.
You might also like
More from AI
TikTok Begins Testing Tako, Its Own AI ChatBot
TikTok Tako is a new AI chatbot that could “radically change search and navigation” in the app. News of the test …
The OFFICIAL ChatGPT App Launches On iOS
OpenAI is launching an official ChatGPT app for iOS, sending a warning to all the unofficial apps out there. Finally. Months …
Hootsuite Launched Its AI-Powered Content Generator, OwlyWriter AI
Hootsuite has launched OwlyWriter, an AI-powered tool to help you create better social content faster. To match the speed of social, …
Elon Musk Says He’s Working on TruthGPT — ‘A Maximum Truth-Seeking AI’
TruthGPT will be a ChatGPT alternative that will focus on "maximum truth-seeking" to "understand the nature of the Universe." Elon Musk …
Elon Musk Starts His Own AI Company Called X.AI
Days after his open letter asking to slow the rise of AI, Elon Musk has launched his own AI company …
Perplexity AI: AI-Powered Search Engine Launches iOS App
Perplexity AI, An AI-powered search engine, recently raised $26 million to rival Google and launch its iOS search app. Perplexity AI, …
Levi’s Turns to AI-Generated Models to Increase Diversity
Levi's announced it will begin testing AI-generated models in a bid to increase diversity in its online shopping experience. The …