After introducing Performance Max campaigns last year, Google is now rolling out them out to all advertisers around the world.
Last year, Google introduced Performance Max campaigns as a new way to buy Google ads across YouTube, Display, Search, Discover, Gmail, and Google Maps, from one campaign.
Their purpose is to complement keyword-based Search campaigns to help advertisers grow their performance across all of Google’s advertising channels and inventory.
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Following great first results, Google is now rolling out Performance Max campaigns to all advertisers around the world. Furthermore, Smart Shopping and Local campaigns will upgrade to Performance Max campaigns next year.
To help businesses and agencies stay ahead of ongoing shifts in consumer demand and allow them to use Performance Max campaigns successfully, Google has also put together a resource guide and video (watch below), but there’s also a Skillshop e-learning course for Performance Max campaigns available.
Finally, advertisers can explore the Demystifying Automation interactive demo to learn more about Google’s different automation technologies that can “supercharge” their campaigns.
Performance Max campaigns allow brands to promote their business across all Google Ads inventory leading to increased conversions. Advertisers who have already tried them have seen an average increase of 13% in total incremental conversions at a similar cost per action.