Google Makes Offers More Prominent On Business Profiles

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Google+ may be on the way out, but Google is cooking up many other ways to appeal to businesses lately. One of these is a new “Offers” section that appears on listings.

Offers are a great way to attract people to businesses; everyone knows that! To help more people see offers from businesses they search for, Google is bringing offers to search results, with a new feature that makes offers from businesses “more prominent” on their Business Profiles.

As explained by Amir Fish in a recent Google Blog post, the new offers layout provides a “dedicated space for business owners to feature their most recent offers—making a quick decision for their potential customers even easier.”

To help people find promotions that businesses create in the Google My Business app, it’s making offers more prominent on Business Profiles in search results.

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To add offers to their listings, business owners simply create a post in the Google My Business app and categorise it as an offer. They can then tailor all the details of the offer to their needs, adding a description, terms and conditions, and even a coupon code. As Fish explains, businesses can “can surface up to 10 unique offers in the carousel, providing a list of choices.”