Google has launched a new Search Console Insights tool to help content creators make informed decisions to improve their content.
The new Search Console Insights tool is a new experience that provides content creators and publishers with an easier way to understand how their content resonates with readers and can help them find out how audiences discover their site’s content.
The tool contains data from both the Search Console and Google Analytics. It will help content creators and publishers answer questions like what the best performing pieces of content are, how new pieces of content are performing, how people discover content across the web, what a site’s top and trending queries are on Google Search, and more.
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Search Console Insights is in closed beta and therefore only available to a group of users that have already received an official email from Google for a specific site they have added in Google Search Console.
Today we're starting to roll out a new experience to beta testers: Search Console Insights. It's a way to provide content creators with the data they need to make informed decisions and improve their content. Read more at https://t.co/l0J7yNL3VE pic.twitter.com/ml44207PPn
— Google Search Central (@googlesearchc) August 17, 2020
If you have access to Search Console Insights as a beta user, you can visit the tool via the link sent to you via the official onboarding email you received, or search for “search console insights” on Google.
You will also be able to access it from the “Search Console in Search results” feature which appears if you search on Google for a query that your beta listed site ranks for.
