Google is taking another shot at social apps with the beta release of Neighbourly, a new hyperlocal-focused social network. Will it succeed?
Neighbourly is Google’s latest endeavour in the social space. The app is a hyperlocal-focused social network designed to crowdsource answers to your questions from people in your community.
Google sees Neighbourly as the ultimate crowdsourced city guide where residents can ask questions – by typing or using their voice – and get answers and recommendations from their peers. Neighbourly is first and foremost a social network, so users will be able to follow other people’s questions and get updates as they come when other users add their answers and tips. Does it remind you of NextDoor, or is it just me?
The app is being released as a beta (Android only) and exclusively in Mumbai India, for the time being. It is available in English and eight Indian languages. Presumably, Google will soon expand to other cities and countries.
Let’s see; this could be Google’s first real success in the world of social apps.