Google has announced two new ad formats that help brands deliver more interactive and engaging ad experiences – the ‘Swirl’ 3D display format, and a live stream ad format.
Today, marketers have even more opportunities to deliver more engaging, interactive ad experiences than ever before.
More and more companies are investing in creating 3D assets to help consumers better experience and interact with their products. It can, however, be a challenge to “extend the reach of these 3D assets.”
That’s where Google’s new “Swirl” display format and live stream format, announced this week, come in handy.
Swirl is Google’s new immersive display format that’s designed specifically for mobile web and is now available on Display & Video 360.
Users can explore every angle of a product by merely rotating the 3D object and zooming in and out.
Any brands that already have 3D assets can use them to create a Swirl ad unit easily. All they have to do is use the 3D/Swirl component in Google Web Designer or with Poly, a new editor coming to Google’s 3D platform.
If you are interested in finding out more about how to do this, you can read this post. Google also has a list of certified 3D production partners to help if you need help building 3D assets.
With the new live stream format in Display & Video 360, brands can run YouTube live stream content directly within display ads on different screens and devices. This is very useful, especially with the increasing number of people “tuning in to live events like concerts, sports and shows through live streams.”
With a significant shift to live streaming content, brands are taking notice, and the live stream format will offer them a great way to increase the reach of their live streaming efforts, but also the engagement with their live content. As Google’s Product Manager for Display & Video 360, Rashi Verma, explains,
“With the live stream ad format, people will be able to interact with the video using familiar YouTube player controls. People can preview your live stream, watch full screen, and exit when they’re done, giving them full control over how they interact with your content.”
Both Swirl and the new live stream format are currently in a limited beta. Brands that would like to learn more about them will have to reach out to their Display & Video 360 account manager.