Instagram has quietly started to introduce in-app payments. The feature, which is already accessible to some users, will achieve Instagram’s transformation into a shopping powerhouse.
Get ready for some serious online shopping! While everybody was focused on F8 and the “big announcements” – like video chat on Instagram for example – the company was quietly rolling out a much more important feature for its future. With in-app payments, Instagram is one step closer to becoming the leading online shopping platform it always aspired to be.
While the feature is only available to a select few users, reports show how it lets you register a debit or credit card and a security pin as part of your profile. The native payment feature is backed by Facebook’s payment system. After rolling out shoppable tags to more users, this is definitely a big shift by Instagram towards e-commerce.
Until now, Instagram shoppable tags could only redirect users to an external website to complete a purchase. Native payments will make this redundant, and allow for the whole purchase process to take place on Instagram itself.
Instagram has confirmed that it is working on a native payments feature for booking appointments at restaurants, salons, or other services, and that the feature is already live for some users in the US and the UK.
More from Instagram
Instagram could soon let users geofence their posts and stories, very much like it works on Facebook Pages.