After filing a patent to attach “cryptographically secure digital assets” to its sneakers, Nike is the latest brand to look at using blockchain technology in its products.
Even if you don’t know what it is, you’ve probably heard about blockchain. You may have even heard that more and more brands are starting to implement the technology in their products.
After LVMH, Nike is the latest brand to go in this direction, filing for a patent to attach cryptographically secure digital assets to its physical products.
Ok, if that latest sentence didn’t quite make sense, here’s how it will work. By applying blockchain features, Nike’s aim is to verify the authenticity and ownership of its products. This new implementation will be available in Nike’s special “CryptoKicks” line. The patent in question was filed back in April, and there is no news about its eventual launch.
This is interesting news, indeed. A couple of days ago, we reported that Nike would be pulling its products from Amazon, canceling a deal struck two years ago. While the official line is that this happened because of a change in retail strategy, it’s also possible that Nike was getting tired of Amazon failing to track and eliminate counterfeit Nike products on its platform.
With “CryptoKicks,” Nike takes a decisive step towards ensuring and validating that only the products carrying blockchain-powered ownership verification technology are genuine. Reaping the benefits of blockchain technology? Why not?
This is certainly a novel way to use it, and it may perhaps help other luxury brands that have problems with counterfeits.
You might also like
More from Lifestyle
This Nissan Caravan NV350 Is The True Solution To Work From Anywhere
Remote working is taking a whole new meaning with the Nissan Caravan NV350 which allows its occupants to truly work …
Relieve Your Stress While Building This LEGO Bonsai Tree
As more and more adults are looking to relieve stress, LEGO has launched a beautiful Bonsai tree kit for you …
Microsoft Is Shutting Down Minecraft Earth
Microsoft has announced it's shutting down its Minecraft Earth mobile game in June 2021. The last update went live last …
adidas Gives Kermit The Frog His Own Stan Smith
Another collaboration between adidas and The Muppets: A Kermit the Frog Stan Smith, because "It’s not easy being green."
Lil Pump Is Launching His Own Cryptocurrency
Rapper Lil Pump is launching PumpCoin, his own cryptocurrency, in collaboration with the Fyooz platform.
Bugatti Announces ‘Royale’ Range Of Speakers In Partnership With Tidal Audio
Bugatti has announced an exclusive partnership with Tidal Audio to launch a new range of speakers inspired by its 1927 Type …
Banksy’s Latest Pandemic Artwork Revealed
With Aachoo!!, Banksy has once again expressed himself about the ongoing COVID-19 pandemic.
2021 Will Start Strong With The Chinese New Year Nike Air Jordan 1 Low
Official images of the Chinese New Year Nike Air Jordan 1 Low have leaked but it should be an extremely …