With all the (bad) buzz going around about Fyre festival, Shutterstock wanted to remind all of us that it should not have to cost millions to go viral.
If you’ve seen the new Netflix documentary about Fyre festival, you are probably wondering how and why so many people fell for what happened to be a scam. Well, truth being told, their marketing team was pretty good. The first video trailer for the event included professional models, a private island and a full camera crew, just that. There is no detailed information on the marketing budget, but it is easy to guess this video would have cost a lot to produce.
At Shutterstock they knew they could do this on a much smaller budget. So they did. Using only footage from Shutterstock and royalty-free music from PremiumBeat, the team recreated the Fyre trailer video. It took only one day to make with just 18 different Shutterstock clips.
How much did it really cost, you may ask?
The total cost for making this video was less than $5,000, including footage licensing for 18 clips in this collection ($2,062 USD), music licensing on PremiumBeat ($199 USD for a premium license, $65 for a standard one) plus post-production costs.
So, who said you can’t get famous on a budget?
The Fyrestock video is part of Shutterstock’s new campaign It’s Not Stock, It’s Shutterstock.
You might also like
More from Featured
TikTok Tests A New Way To Keep You Engaged: Video Games
TikTok and its parent company ByteDance have been conducting tests on video games in Vietnam. The objective: keep young users …
Watch The First Eight Minutes Of Stranger Things Season 4 Right Now
Netflix has released the first eight minutes of Stranger Things Season 4 on YouTube. The show will debut on May …
TikTok Will Be The 2022 Presenting Sponsor Of LA Pride Parade
TikTok will be the presenting sponsor for the 2022 LA Pride Parade that will take place June 11 and 12.The …
TikTok Makes It Easy To Credit Creators
TikTok is introducing new tools to make it easier to give credit to Creators and ensure equitable distribution.The new features …
Twitter Introduces Super Follows Exclusive Spaces
Creators who are using Twitter’s Super Follows monetization option can now host Twitter Spaces, available exclusively to their subscribers.Twitter says …
Virgil Abloh’s Louis Vuitton X Nike Air Force 1 Is Finally Releasing
It's finally here: Louis Vuitton is gearing up for the launch of its Nike Air Force 1, designed by the …
Instagram Celebrate @Shop With An NYC Pop-Up Store
To celebrate its 3rd birthday and hitting 1 million followers @shop will launch an exclusive pop-up store in NYC.Instagram launched @shop …
TikTok’s 7-Second Challenge: Performance Insights And Key Learnings
Does TikTok’s 7-second challenge generate more engagement? Hootsuite's Senior Social Marketing Manager and her team seek the answer.
Adobe Announces Express Content Scheduler
Adobe has announced Adobe Express Content Scheduler, a new tool to help social media managers make, plan, preview, and publish …