With all the (bad) buzz going around about Fyre festival, Shutterstock wanted to remind all of us that it should not have to cost millions to go viral.
If you’ve seen the new Netflix documentary about Fyre festival, you are probably wondering how and why so many people fell for what happened to be a scam. Well, truth being told, their marketing team was pretty good. The first video trailer for the event included professional models, a private island and a full camera crew, just that. There is no detailed information on the marketing budget, but it is easy to guess this video would have cost a lot to produce.
At Shutterstock they knew they could do this on a much smaller budget. So they did. Using only footage from Shutterstock and royalty-free music from PremiumBeat, the team recreated the Fyre trailer video. It took only one day to make with just 18 different Shutterstock clips.
How much did it really cost, you may ask?
The total cost for making this video was less than $5,000, including footage licensing for 18 clips in this collection ($2,062 USD), music licensing on PremiumBeat ($199 USD for a premium license, $65 for a standard one) plus post-production costs.
So, who said you can’t get famous on a budget?
The Fyrestock video is part of Shutterstock’s new campaign It’s Not Stock, It’s Shutterstock.
You might also like
More from Featured
Rift Tour, the next big Fortnite concert will take place very soon, August 6-8th, but the headliner remains a mystery.
Discord has released a new short film where community members escort Danny DeVito and Awkwafina on an immersive journey into …
The “Bacon Beats” record features 19 minutes and 22 seconds of the sound of bacon sizzling, a tribute to Wright …
Instagram has announced a range of changes to protect young people on its platform, including defaulting certain accounts to private.
Reddit announced its Holiday Hub to help marketers better plan their holiday campaigns with insights and resources related to its …
Pinterest now lets Creators make Idea Pins shoppable, earn commissions through affiliate links, and partner with brands on sponsored content.
Google will require all employees to receive the COVID-19 vaccine before being allowed to return to the company's offices.