For the second year, Twitter experimented with highlighting the conversation driven by brands during the Super Bowl. This year, it was Planters who won the highly coveted #BrandBowl.
We all know it, the Super Bowl is about the ads as much as it really is about football. And when the game sometimes does not deliver, the ads almost always do. For the second year in a row, Twitter organized the #BrandBowl, rewarding the brands that drove the highest amount of conversation during the Super Bowl.
Planters won this year’s highly coveted #MVP award, which is given to the brand with the highest percentage of all brand related tweets during the game. Its #CrunchTimeGiveaway featured Mr. Peanut, along with cameos by Alex Rodriguez and Charlie Sheen, and offered viewers the chance to win unique personalized prizes.
If you thought that was nuts, see the extended cut with @AROD & @charliesheen here.
(No trash cans were harmed in the making of this #CrunchTime moment.) pic.twitter.com/QQWYRQg0wq
— Mr. Peanut (@MrPeanut) February 4, 2019
The #Blitz award, rewarding the brand with the highest level of tweets per minute at some point during the game, went to the co-branded spot by Bud Light and Game of Thrones (one of the nice surprises of the night.)
.@TheBudKnight’s watch has ended.
What will you do #ForTheThrone?#SBLIII @BudLight pic.twitter.com/SzhvDcNAaL
— Game of Thrones (@GameOfThrones) February 4, 2019
Marvel Studios’ earned the #Quarterback award, for the tweet that spurred the most retweets during the game.
“Some people move on. But not us.” Watch the brand-new #AvengersEndgame spot that aired during the big game. See the film in theaters April 26. pic.twitter.com/nAdYyQW4ia
— Marvel Studios (@MarvelStudios) February 3, 2019
Frank’s RedHot’s won the #Interception award, which goes to the brand that captured the highest share of conversation without running a TV spot during the game.
It's time! Tweet 🌶️ + the emoji for the category of the ad you're watching + #FranksSweepstakes, and you just might win. Not all ads quality. Full rules and prizes here: https://t.co/8NLgQkg2bp pic.twitter.com/u6i8E6EYY6
— Frank's RedHot (@FranksRedHot) February 3, 2019
And finally, the #VideoViews award, a new category this year, went to Verizon’s tribute to first responders, which drove the most video views on a single tweet from midnight Jan. 28 through the end of the game.
For every RT we’ll donate $1, up to $1.5M, in support of first responders to the @GarySiniseFound (1.18.19 – 2.8.19). At age 5, NFL star @10AJMcCarron was in a jet ski accident. First responders were there to answer the call. Meet The Team That Wouldn’t Be Here. #AllOurThanks
— Verizon (@verizon) January 18, 2019
Twitter also ranked the brands who led in-game conversation on its platform among their respective verticals.
And if you were wondering, here are our favorites:
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