Fiverr unveiled a teaser for its first-ever Super Bowl ad, with a glimpse of the outside of the Four Seasons Total Landscaping building.
The :15 teaser opens on Four Seasons Total Landscaping’s now recognizable garage door. As the door opens on a new day, we see the owner and President Marie Siravo ready to get to work.
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Fiverr is will air its first-ever Super Bowl ad this year. The ad itself is an evolution of its recently launched campaign, “It Starts Here.” It focuses on the role Fiverr has played as a resource for businesses during the pandemic. It celebrates the hardworking, smart, and savvy, small businesses that are the backbone of America.
And to make its point even more impactful, Fiverr turned to one of the most-famous small businesses of them all: Four Seasons Total Landscaping.
The Philadelphia-based small business rose to fame during the election, when Donald Trump announced he would hold a press conference outside of the Four Seasons. As it turned out, his team had not booked the fancy hotel, but the landscaping company.
Gali Arnon, Fiverr’s CMO, explains: “In this lighthearted ad spot, we show the ways a business can use Fiverr to help them grow and transform. When your small business is thrust onto the world stage understanding what to do and how to do it can be a challenge. When it happened to Four Seasons Total Landscaping last November, owner, and President Marie Siravo and her team quickly adapted, creating t-shirts, developing social content, updating their website, and attracting a new audience. They fully embraced their newfound fame with humor and charm that made them one of the year’s greatest memes and Fiverr is proud to be part of their story.”
Arnon added: “It follows on the theme of our most recent campaign, “It Starts Here”, we featured small businesses adapting to change forced on them by the pandemic. With the Super Bowl, we are celebrating and showcasing a small business that finds itself having to move quickly and adapt for a different reason. That is where Fiverr comes in, connecting businesses to experienced talent who can help when a change or shift is needed.”
For its first-ever Super Bowl ad, Fiverr partnered with Publicis on the creative concept of the ad and holistic multichannel campaign, including work from Fiverr sellers, with MJZ producing, and Tatarti as their media buyer.
The full spot will run during the 3rd quarter of the Super Bowl, this Sunday, February 7.