For Juneteenth, Twitter turned several real tweets into billboards that were advertised in cities that play an important part in the current protests.
Many brands have released statements in support of the Black Lives Matter that spread across the country and the rest of the world. Twitter decided to take it further and show its support during Juneteenth and Black voices cross the country.
Juneteenth commemorates the emancipation of all slaves in the USA.
Related | Facebook Commits Additional $200 Million To Support Black-Owned Businesses And Organizations
Twitter selected several tweets from black authors and turned them into real-life billboards that were advertised across the country in cities that have been at the center of the movement so far: Atlanta, Chicago, Louisville, Minneapolis, New York, Los Angeles, Oakland, and Philadelphia.
“We wanted to show up in the cities that have become the epicenters of the protests in the past few weeks, places that have become rallying points for the outcry of #BlackLivesMatter and the overwhelming demand for equity,” said God-is Rivera, global director of culture and community for Twitter. “But we didn’t want to show up in these places as Twitter; we wanted to amplify the perspectives and thoughts of people who are sharing these intense feelings about what’s happening in the world today. And we wanted them to show up in their own words.”
The billboards were created by Twitter’s in-house marketing team.
You might also like
More from Care
Google will require all employees to receive the COVID-19 vaccine before being allowed to return to the company's offices.
TikTok is about to launch 'Small Biz Block Party,' a workshop series to help small business owners in the US …
International clothing retailer H&M is announcing its new free 24-hour suit rental service to help young men searching for a …
The Rise Initiative Facebook began in Brazil to aid ad agency professionals is now expanding to Canada, Italy, Singapore, and …
Apple has announced an update to Apple Maps that lets you find nearby COVID-19 vaccination locations across the US.