Facebook and Instagram both have Marketing Partners, not just self-serve solutions for advertisers. Now Atlas – Facebook’s massive threat to Google – has also has launched a partner directory to to “help marketers, agencies and publishers connect with program members to maximize their value on the Atlas platform”.
Also Read: Facebook Atlas Universal Tag Adds In-App Event Measurement
It’s a new and easy way for advertisers to enter and connect with the right partner company for them, within the recently launched Atlas Partner Program. The new program strengthens Atlas’ ecosystem, as Facebook global head of ad technology partnerships Nik Ajagu explains:
[quote]At the core of this initiative lies the new Partner Directory, our client guide to companies that have an integrated relationship with Atlas. Each solution can be filtered across five categories: search; creative; campaign lifecycle; measurement and attribution; and verification and privacy.[/quote]
Looking through the directory, you can easily find partners’ details like company description, contact details etc. Connecting to Atlas for your marketing needs has actually never been easier.
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Atlas’ mission is to deliver “ads to real people, not cookies”. The Partner program will help Atlas to concentrate on its core values, to innovate and to provide the right results for advertisers and publishers.
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