Facebook and Instagram both have Marketing Partners, not just self-serve solutions for advertisers. Now Atlas – Facebook’s massive threat to Google – has also has launched a partner directory to to “help marketers, agencies and publishers connect with program members to maximize their value on the Atlas platform”.
It’s a new and easy way for advertisers to enter and connect with the right partner company for them, within the recently launched Atlas Partner Program. The new program strengthens Atlas’ ecosystem, as Facebook global head of ad technology partnerships Nik Ajagu explains:
[quote]At the core of this initiative lies the new Partner Directory, our client guide to companies that have an integrated relationship with Atlas. Each solution can be filtered across five categories: search; creative; campaign lifecycle; measurement and attribution; and verification and privacy.[/quote]
Looking through the directory, you can easily find partners’ details like company description, contact details etc. Connecting to Atlas for your marketing needs has actually never been easier.
If you like our stories, there is an easy way to stay updated:
Atlas’ mission is to deliver “ads to real people, not cookies”. The Partner program will help Atlas to concentrate on its core values, to innovate and to provide the right results for advertisers and publishers.
More from Other Platforms
TikTok and its parent company ByteDance have been conducting tests on video games in Vietnam. The objective: keep young users …
To celebrate its 3rd birthday and hitting 1 million followers @shop will launch an exclusive pop-up store in NYC.Instagram launched @shop …
Does TikTok’s 7-second challenge generate more engagement? Hootsuite's Senior Social Marketing Manager and her team seek the answer.
New updates for creators! A dedicated payments account within AdSense, and warnings on potentially offensive text detected by AI.