Also Read: Twitter Announces Video Ads For App-Installs
According to Atlas’ Marketing Manager, Nicole Maraschki, the platform uses something called “people-based measurement” to
[quote][…]Αttribute these in-app events across channels–media served on desktop, mobile web or other mobile apps[/quote]
What’s really interesting here is that is can also give advertisers “the ability to retarget audiences”. Advertisers use the universal tag to “attribute actions” to their campaigns – i.e. website actions, clicks on specific links, and specific page loads.
If you like our stories, there is an easy way to stay updated:
Ms. Maraschki went on to explain that the
[quote]Εnhanced functionality gives you the ability to understand how audiences are interacting with your app like never before. For example, you can now see how many people downloaded your app after seeing video ads on a desktop publisher or mobile app install ads on Facebook. This lets you optimize buys across channels and then, using Atlas retargeting, engage with the people who installed your app to drive further interaction.[/quote]
Are you an advertiser on Atlas? Care to comment on this development?
More from Facebook
As Facebook prepares to give its Watch platform a massive boost in 2019, it has shared some updates and video …
Facebook is adding a bunch of new features to its Messenger app: support for Boomerangs, a Selfie Mode, and new …
A lot happened to Facebook Watch in 2018, and a lot more since it was launched back in August 2017. …