Instant Articles are a new way for publishers to share their content across Facebook. Because they are designed for the platform, they can greatly decrease load times, allowing for a much smoother experience for readers.
A few weeks ago Facebook announced that Instant Articles will soon be available for all publishers, and while this is obviously great news, many content providers were worried about the technical issues involved.
By introducing its own WordPress plugin, Facebook is immediately providing an easy solution to millions of publishers across the globe. WordPress was chosen by Facebook as its main focus, since the platform now powers over 25% of all websites worldwide. The plugin was developed by Automattic, a parent company of WordPress.com, already behind the famous JetPack plugin.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
Chris Ackermann, Partner Engineering at Facebook, explained:
Facebook has already beta-tested the plugin with a small group of publishers on WordPress, and the result is a totally seamless process to create Instant Articles.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
The example below shows how the plugin recognises images and all media-content and specifies the correct markups for the photo to render properly in the Instant Article. The photo can also expand to full screen with a simple tap, or a tilt of the phone.
The plugin also supports video formats from WordPress and native autoplay as well as social and interactive graphic embeds.
With this plugin, all publishers using standard WordPress templates will be able to create and share amazing Instant Articles as soon as they open up to all in April. How about that?
If you like our stories, there is an easy way to stay updated:
Follow @wersm
[wysija_form id=”5″]
More from Facebook
Facebook Expands Its Level Up Program To Four More Countries
Ahead of Gamescom later this week, Facebook is announcing that its Level Up Program will now be expanded to Germany, …
People Have Raised More Than $300M Through Facebook Birthday Fundraisers
Facebook's birthday fundraisers feature turned one this week, and it's not hard to see how much a success it has …
Using The ‘Create To Convert’ Framework To Turn Still Image Ads Into Video Ads
Why use still images for your Facebook ads when you can make a few simple changes and turn them into …
