Facebook has filed a patent for a tool that would use your historical location data to predict where you will go next.
Location-based marketing has already proven to be a highly effective way to reach out to customers at the right time and in locations where they are most likely to perform an action. However, in a mobile-first and fast paced world, targeting based on location only offers a small-window of opportunity.
Now Facebook is keen to try and predict your future location, hence rendering location-based targeting even more powerful than it is today. The company has filled a series of patent applications with the US Patent and Trademark Office for technology that uses your historic location data to predict where you will be going next.
While filing a patent does not necessarily mean the technology would ever be implemented, this certainly seems like the type of tools Facebook would relish for.
The application, titled “Offline Trajectories” describes a method to predict your future location based on where you have been before, a.k.a. a “transition probability based at least in part on previously logged location data associated with a plurality of users who were at the current location.”
That sounds like Facebook would also use the data of other people you are connected with to refine its predictions.
No need to plan your night out anymore, Facebook will tell you where to go.
You might also like
More from Facebook
Facebook is running the largest voting information campaign in American history, encouraging people in the US to register to vote.
Facebook Rights Manager has helped Creators protect their videos since April 2016. Now it is also available for images.
Facebook announced its updated Oculus Quest 2 VR headset, featuring a redesigned form factor, new Touch controllers, and a higher-resolution …
Facebook has announced Facebook Business Suite, a new interface to help businesses manage their Pages or profiles across its apps.
Facebook is in the early stages of testing a new Organic Video Testing option, in Creator Studio, that lets you …
Facebook Gaming Partners will now be able to play copyrighted music in the background during their live streams without fear.
Following changes to its Platform Terms and Developer Policies, Facebook is announcing the broad launch of Data Use Checkup for …