Facebook Unveils Two New Tools For Video Publishers

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Facebook is always on the lookout for ways to help developers and publishers use content from the platform to make their websites more “social” or engaging. So, today, Facebook has announced that it is improving its embedding tools by adding an embedded video player API and including oEmbed support for content.

Also Read: Get Ready For More Call-To-Action Buttons On Facebook Videos

In a Developer News blog post, Facebook Software Engineer, Lucas Cheon explained the two features.

Facebook has just launched an embedded video player API and oEmbed support!

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Embedded Video Player API

The embedded video player API allows you to embed videos a lot easier and also allows for increased customization and control to how you want embedded videos to appear. As usual, synchronised view counts still exist and the API includes the following customizations:

– Autoplay (With or Without Sound)
– Volume Control
– Playlists
– Player Controls
– Event & Error Handling
– Custom Buttons & Thumbnails

Videos that have been created using the API can also appear with customised overlays that allow different levels of interaction with viewers. Check out the video below for two notable examples.

Posted by Facebook for Developers on Friday, December 11, 2015

Facebook’s new embedded video API now allows increased embedded video customisation and control

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oEmbed support – embedding made easier

The second improvement is oEmbed support – oEmbed is an open standard that “manages all the technical details required to embed things from Facebook”. It makes embedding “public articles, videos, and other posts from Facebook” much easier. All you have to do is copy and paste a URL. oEmbed support can be added to your CMS to make things a lot easier.

Facebook adds oEmbed support for content to be embedded across your website

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Using material from Facebook on your website or blog has never been easier! You can find out more about the embedded video player API here and oEmbed support here.