Facebook is renaming Instagram and WhatsApp to make the link between the platforms more transparent, and bring a little credibility back to the mothership.
It might be hard to realize but very few people are aware of the fact that both Instagram and WhatsApp belong to Facebook. With the “renaming” the company hopes to bring transparency to its operations. But there is no doubt the goal is also to bring some credibility back to Facebook itself.
The rebranding is strong, albeit not original. Instagram will now be known as “Instagram from Facebook” and WhatsApp as “WhatsApp from Facebook.” This may not look like much, but it changes everything. It hints as more connection and ways to interact between platforms, as much as it comes to remind Internet users that your data will, somehow, always end up in Mark’s hands.
“We want to be clearer about the products and services that are part of Facebook,” Bertie Thomson, a Facebook spokeswoman, explained.
Or, in another words: