Facebook is testing a new feature that allows users to see the posting frequency of particular Pages in search results.
If you’re wondering how active a particular Facebook Page is, you can always access the Page and see how often it posts. You may not need to do that anymore, as Facebook is testing a posting frequency counter right within search results.
The frequency counter appears to the right of the “x like this” counter, showing you how often, on average, a particular Page posts per day.
Facebook Now Lists Page Posting Frequency in Search Results https://t.co/57ouMOH53W via socialmedia2day
— Matt Navarra (@MattNavarra) January 4, 2018
The feature, spotted by media advisor Greg Baroth and shared on Twitter by The Next Web’s Matt Navarra, provides an idea about how often certain Pages post per day – a good piece of information for those who want to figure out what the best amount of times to post is for their Pages. While we’ve been told for years that it’s best to post fewer times per day, Facebook has said that Pages should post often and not “worry about over-posting.” Many – particularly non-publishers may find it difficult to keep up multiple posts per day.
In any case, the Facebook for Journalists certificate program says that “the goal of News Feed is to show each person the most relevant story, so not all of your posts are guaranteed to show in their Feeds,” anyway. There are some Pages that post over 80 times a day and see great results. This is probably well-beyond the reach of most brands, but it’s totally possible with news sites.
There are no news as to when and even if Facebook is rolling this feature out to all soon, but it’s not available on at least 5 accounts I checked, so it might be a pretty limited so far. To check, simply make a search on Facebook and click on the “Pages” tab to bring up the results.
[box]Read next: Branded-Content Ads On Facebook Get A Lot More Earned Impressions[/box]