Apart from the striking resemblance to a greasy food, Beacons technology has been a favourite among Digital Marketers for their unique ability to offer ultra-geolocalisation with a high level of personalisation.
Also Read: Geo-Targeted Photo Unlock Coming To Snapchat?
With Facebook being one of the pioneer social networks to explore all things innovation, this (not so) new field or marketing could not be left aside. As reports state, the social network has already completed testing a new functionality for its Places feature.
More particularly, a small group of retailers in New York have already tested and approved a new feature called Place Tips, which will show pictures and tips about specific locales when visitors open their Facebook app. In fact, visitors and app users will see a welcome note and photo along with prompts to like the business’ Facebook Page and check in, combined with posts from the respective Facebook Page and their friends’ recommendations about the business.
Right now, business all over the United States can request free beacons for their stores. If you’ve already received your beacon, visit fb.me/place-setup to customize your visitors’ experience and learn more about this new feature.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
There have been a lot of interesting news in this particular field of ultra-localised marketing, with Twitter investing in Swirl, an end-to-end mobile marketing platform that’s helping brands and retailers engage consumers where while they shop and SXSW creating its own beacon-powered app for its attendees.
You might also like
More from Facebook
Meta Is Killing Its Messenger For Apple Watch App
Meta announced it will remove the Messenger for Apple Watch app on May 31 “After May 31st, Messenger won’t be available …
Facebook Probably Owes You Money
Meta has agreed to pay out $725 million to Facebook users to settle a class action lawsuit concerning user privacy. If …
Meta Verified Service Goes Live In The US
Want to get the coveted blue verification checkmark on Facebook and Instagram? If you're in the US, now you can. …
Facebook And Instagram Start Selling Blue Checks With Meta Verified
Meta Verified will give you a blue check badge on both Facebook and Instagram, along with other benefits for $12 …
Meta Brings Back #BuyBlack Friday For A Third Year
Meta is bringing back #BuyBlack Friday for a third consecutive year in North America. Meta emphasized the importance of the Holiday …
Facebook Is Giving You More Controls Over What You See On Your Feed
Facebook is introducing new "show more" and "show less" controls to let you adjust what you want to see on …
Meta Introduces Facebook Reels API, Offering An Option To ‘Share To Reels’
Meta has introduced the Facebook Reels API, a solution allowing developers to build a 'share to reels' option into their …
Facebook Gets Into Delivery With DoorDash Partnership
DoorDash is partnering with Meta to pilot Facebook Marketplace deliveries across multiple cities in the U.S. Drivers will only transport items …
Meta Rolls Out Horizon Worlds In France And Spain
Meta Horizon Worlds, the VR community and game, is now available in France and Spain.
