It’s been a long-time coming and apparently Facebook feels that the time is right. It is starting to allow businesses to promote their services and products through Shopping and Services sections on Facebook Pages.
The sections have not rolled out widely yet, but Shopping seems to be available only in “high-growth and emerging markets” for the time being – So far they have been spotted in Asia and South America – in countries like Vietnam, Malaysia, Philippines, Taiwan, India, Thailand, Brazil and Argentina.
The Shopping section on Pages allow businesses to promote products they sell through their page. Users can look through the products and make offers to the business through Messenger. The Services sections are available globally and will be tolling out to all Pages in “the coming weeks.” They will be available to Pages that provide professional services.
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With these new features, businesses are given an easy way to promote their services and products, and may not even need a website anymore. This, combined with Facebook‘s ads offerings really gives businesses – especially small or medium-sized ones – a great way to take their products and services to market, being able to reach an engaged audience of 1.7 billion users.
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