Facebook Relaunches 3D Posts And Improves Their Shareability

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Facebook is rolling out support for glTF 2.0, for richer, higher-quality 3D content, also making 3D easier to share than ever on the platform.

If Facebook really wants to connect us in a VR world, it needs to master 3D first. The company recently introduced 3D posts, letting people see and interact with 3D digital objects directly in the News Feed.

Today, Facebook is rolling out support for the industry-standard glTF 2.0 file format for Facebook 3D posts. This means more textures, lighting, and realistic rendering techniques, for creators.

https://www.facebook.com/LEGO/posts/10155489097298403

More Ways To Share 3D Posts On Facebook

With glTF 2.0 support, it’s not only easier for creators to share their 3D designs on Facebook. It’s also easier than ever for users to share the posts across more platforms.

Facebook rolled out glTF 2.0 support, for better, more realistic, 3D digital objects.

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The new Graph API endpoints come with 3D Post support so developers can build seamless 3D sharing into any app – letting people share interactive objects or scenes directly to Facebook with just a click:

“Using our new Open Graph tag, developers can enable 3D content from their website to automatically appear in 3D when shared on Facebook. And artists using 3D authoring software can directly drag/drop their 3D files to Facebook to create a 3D post.”

Some early adopters have already implemented the new Graph API and introduced new ways to share 3D content on Facebook. Sony now lets you shared the 3D memories captured from its Xperia XZ1 phone on Facebook, directly from its 3D Creator app.

We’re excited to announce that you can now share your 3D Creator scans direct to Facebook! http://bit.ly/FB-Xperia-XZ1-3DCreator
Posted by Sony Mobile on Tuesday, February 20, 2018

Other brands are already on this too, led by online furniture retailers, because, well, that makes total sense, right?

Now, you can view your favorite furniture up-close and easily interact with Wayfair items before you buy! How? We’re…
Posted by Wayfair on Tuesday, February 20, 2018

But maybe more important to you, the new Graph API means that 3D posts can now be shared across devices and embedded on other websites (like here.)

You can now embed Facebook 3D Posts on any website!

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