When Facebook launched Portal, the company promised that no data collected through the devices would be used to re-target users withs ads. Well, that turned out not to be true…
Of course, it does! – That is what most of us have been saying for days.
When Facebook launched Portal, execs from the company were quick to brush off the idea of Facebook using any data collected from the devices for ad targeting uses. A week later, the story has changed.
Facebook has now shared an official statement that differs considerably from what was told during the Portal launch event. Portal does not have ads, so your usage data will not be used to target ads on the device. However, this data could potentially be used to target you with ads on other Facebook-owned properties. Of course.
So what data does Portal really collect from users?
The short answer would be: quite a lot. Portal collects general usage data, such as which apps you are using on the device and how long and how often you are using them. Moreover, since Portal voice and video calling is built on the Messenger infrastructure, Portal is able to collect the same data than other Messenger-enabled devices and platforms: frequency of calls, favorite contacts, length of calls, …
And of course all this data can be used to determine your “advertising” profile and target you with ads across the Facebook ecosystem.
But, none of this is a surprise, is it?
You might also like
More from Facebook
Meta Prepares To Launch AI Personas To Retain And Engage Users
According to industry sources, Meta is preparing to launch its AI personas feature in an effort to increase engagement with …
Meta Is Killing Its Messenger For Apple Watch App
Meta announced it will remove the Messenger for Apple Watch app on May 31 “After May 31st, Messenger won’t be available …
Facebook Probably Owes You Money
Meta has agreed to pay out $725 million to Facebook users to settle a class action lawsuit concerning user privacy. If …
Meta Verified Service Goes Live In The US
Want to get the coveted blue verification checkmark on Facebook and Instagram? If you're in the US, now you can. …
Facebook And Instagram Start Selling Blue Checks With Meta Verified
Meta Verified will give you a blue check badge on both Facebook and Instagram, along with other benefits for $12 …
Meta Brings Back #BuyBlack Friday For A Third Year
Meta is bringing back #BuyBlack Friday for a third consecutive year in North America. Meta emphasized the importance of the Holiday …
Facebook Is Giving You More Controls Over What You See On Your Feed
Facebook is introducing new "show more" and "show less" controls to let you adjust what you want to see on …
Meta Introduces Facebook Reels API, Offering An Option To ‘Share To Reels’
Meta has introduced the Facebook Reels API, a solution allowing developers to build a 'share to reels' option into their …
Facebook Gets Into Delivery With DoorDash Partnership
DoorDash is partnering with Meta to pilot Facebook Marketplace deliveries across multiple cities in the U.S. Drivers will only transport items …
