Facebook is making two changes to “Why am I seeing this ad?” to help users better control their ads experience on the platform and get more information about the advertisers who target them.
Over four years ago, Facebook introduced tools like “Why am I seeing this ad?” to provide greater transparency and control, allowing its users to easily understand and adjust how their information influences the ads they see on its platform. Facebook recently made updates to these tools, but users can still be confused about how to use them effectively. So now, Facebook is making two new changes to “address those concerns.”
The first – and perhaps the most important of the two – is to “show people more reasons why they see an ad on Facebook. Previously, “Why am I seeing this ad?” provided one or more of the most relevant reasons for an ad appearing to a user – i.e. demographic information, or that they may have visited a specific website. Now, users will get more detailed targeting, such as interests, or categories that matched them with an ad.
Furthermore, Facebook is now making it clearer as to where the information came from – i.e. the website they may have visited or the Page you may have liked. Finally, it will be highlighting the controls with which users can to easily adjust their ad experience.
The second change is an update within the Ad Preferences that will show users more about the businesses that upload lists with their information. This could include information like an email address or a phone number.
Ad Preferences will now feature a tab with two sections:
– Advertisers who uploaded a list with information and advertised to it. This section includes advertisers that uploaded a list with a user’s information and used that list to run at least one ad in the past seven days.
– Businesses that uploaded and shared a list with a user’s information. This section aims to help users understand the third parties and businesses who have uploaded and shared lists with their information. In this section, a user will be able to see the business that initially uploaded a list, along with any advertiser who used that list to serve them an ad within the last 90 days.