Facebook has silently added the ability for users to archive their Stories, just like Instagram did late last year.
Facebook still isn’t giving up on Stories on its platform, even though its Instagram equivalent is much more popular. And now, a feature it announced back in May is finally here – being rolled out to more users. The feature in question is Facebook Stories archiving. Any brands who like to use Facebook Stories should know this is a pretty useful feature.
Why is it useful? Well, for one, Stories are ephemeral content by design, which means they will disappear unless you save them somehow. Therefore, if saved, Stories can be re-used and re-posted. Do you want to use something after 24 hours? Here’s the way to do it. If you don’t, it will simply disappear after 24 hours. This may encourage more brands to work with Stories, as content will go further if one can re-use it.
The archive icon now appears at the top of your Facebook Stories bar, but you can turn it off if you want all your content to be ephemeral. Using the archive, you can sift through the Stories you’d like to use again or keep for reference. The only missing right now is a highlights section used to showcase Stories posts. Instagram already has the feature.
If you can’t see the feature yet, it’s likely you will soon.
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