Facebook Stories now has over 150 daily active users, and with this milestone, the company is also starting to test Facebook Stories Ads.
At F8 a few weeks ago, Chris Cox discussed how he expects to see Facebook Stories surpass feed sharing by next year, as the latter is growing 15 times faster than the former. And despite Facebook not being that pleased with its growth, and pushing for Stories by launching all those new features since last year, Stories, as a feature, is doing really well. In fact, it is steadily gaining on Snapchat – the originator of the Stories format.
Image: Statista
It’s been around 14 months since launching Stories, so Facebook is going to monetise it of course. Enter, the first Facebook Stories ads that are currently being tested in the United States, Mexico, and Brazil. Facebook Stories ads are 5- to 15-second video ads that can be skipped by users, but they don’t have a click-through or CTA just yet. That feature will be added in the next few months.
Image: Facebook
Advertisers can use the new ads to extend their Instagram Stories ads, or merely have Facebook itself automatically turn images into full-screen Stories ads complete with borders and ad text at the bottom. According to reports, Facebook also plans to give advertisers better metrics on the performance of their stories.
More from Facebook
Facebook Adds 22 New Free Courses To Blueprint
During the second US "Boost with Facebook" event this week, Facebook also announced that it's adding 22 new courses to …
What Happens When Facebook “Steals” Your Corporate Visual Identity
While many are not convinced about Facebook entering the world of financial services, one bank might have one good reason …
5 Things You Need To Know About Libra, Facebook’s New Cryptocurrency
Facebook has officially unveiled Libra, a new cryptocurrency. Like with everything it does, Facebook has big plans for Libra.
