Facebook Stories now has over 150 daily active users, and with this milestone, the company is also starting to test Facebook Stories Ads.
At F8 a few weeks ago, Chris Cox discussed how he expects to see Facebook Stories surpass feed sharing by next year, as the latter is growing 15 times faster than the former. And despite Facebook not being that pleased with its growth, and pushing for Stories by launching all those new features since last year, Stories, as a feature, is doing really well. In fact, it is steadily gaining on Snapchat – the originator of the Stories format.
It’s been around 14 months since launching Stories, so Facebook is going to monetise it of course. Enter, the first Facebook Stories ads that are currently being tested in the United States, Mexico, and Brazil. Facebook Stories ads are 5- to 15-second video ads that can be skipped by users, but they don’t have a click-through or CTA just yet. That feature will be added in the next few months.
Advertisers can use the new ads to extend their Instagram Stories ads, or merely have Facebook itself automatically turn images into full-screen Stories ads complete with borders and ad text at the bottom. According to reports, Facebook also plans to give advertisers better metrics on the performance of their stories.