As part of its announcement for Graph API v5.0 and Marketing API v5.0 late last month, Facebook also announced some upcoming ads limitations.
Along with a number of other changes, the updated Graph API v5.0 and Marketing API v5.0 will bring several ad limitations for some advertisers. In a recent update post, Facebook announced that its new Ad Volume API “will help advertisers understand how many ads they’re running and prepare for the upcoming ads limitations that will be introduced.”
In terms of what’s coming, Facebook said it will start “implementing a limit on the number of ads each Page can run at the same time.” Before you start getting worried, these ad limits will only impact “a small percentage of advertisers” in mid-2020. Further details about these limits will be provided over time within the new year.
So, why is Facebook doing this? The answer might actually surprise you:
“We’re implementing ad limits because very high ad volume can hinder an advertiser’s performance. With too many ads running at the same time, fewer ads exit the learning phase and more budget is spent before the delivery system can optimize an ad’s performance.”
Based on the above, actually running too many ads at the same time will lead to a degraded ads performance. Therefore, this makes total sense, right?
According to the announcement, Facebook’s new Ad Volume API allows advertisers to track a Page’s ad volume for an ad account, and will, in the future, track a both a Page’s ad volume across ad accounts and the number of ads that a Page will be permitted to use.
You might also like
More from Facebook
Facebook is celebrating Pride month this year with different initiatives that will be live throughout June and, some, throughout the …
Facebook Gaming is rolling out new monetization features for creators who produce gaming videos on-demand.
As part of its effort to rid its platform of misinformation, Facebook is expanding its penalties for users that repeatedly …
After testing, Instagram has now announced that everyone on Instagram and Facebook will be able to hide their public like …
Facebook is rolling out new features on Messenger and Instagram to allow more self-expression and help people feel together even …
Facebook and luxury fashion brand Gucci have announced a joint lawsuit against an international counterfeiting business.