Facebook is rolling out several updates to US-based dealership Pages to make it easier for auto dealers to showcase and advertise their vehicles.
A digital-first strategy is important for all industries at the moment. This is no different for auto dealers who want people to see and consider their vehicles – especially now with COVID-19 keeping people out of showrooms. To make it easier for them to promote and manage their vehicles, Facebook is making several updates in the US.
First, a new Manage Inventory tab gives dealers one place to do everything – create, manage, and promote their listings. Dealers can choose an existing catalog or create a new one by connecting to a third-party solution. Once this is set up, they can create ads using a pre-filled template.
Dealers will also be able to see insights – i.e., views or leads – for those listings, helping them judge performance and plan ahead.
Second is a new simplified process of creating automotive inventory ads, giving auto dealers the ability to create ads to promote inventory in just a few clicks with automotive inventory ads (AIA). They can do so by “setting up AIA to promote the right vehicle to the right person at the right time.”
Auto dealers can also showcase their vehicle inventory on their dealership Page for free, in the “Vehicles” tab – a “new on-Facebook shopping surface.”
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