Facebook has announced Facebook Business Suite, a new interface to help businesses manage their Pages or profiles across its apps.
As part of its effort to bring all of its apps into a unified interface, Facebook has announced a new app called Facebook Business Suite that allows small business owners to manage their Pages and Profiles on Facebook, Instagram, and Messenger.
Although Facebook has already started unifying inboxes among different apps, this is actually the first product the company has launched that combines infrastructure belonging to three of its messaging apps.
Related | Facebook Rolling Out Organic Video Testing In Creator Studio
The new Facebook Business Suite is also part of Facebook’s commitment to helping small businesses during this challenging time through training or new features. Facebook Business Suite unifies customer messaging, notifications, and alerts from Facebook, Instagram, and Messenger in a single unified inbox, and Facebook plans to expand to include WhatsApp within the coming year.
Facebook Business Suite also lets SMBs post content and create ads, or schedule them to both Facebook and Instagram.
Businesses can also get insights on what content and which ads are resonating with their audiences.
There are also plans to integrate the Business Suite with Facebook Shop, another feature for SMBs.
“Our goal is to make this as easy for businesses as possible to reach their customers,” explains Graham Mudd, Facebook’s VP of ads product marketing. “We’re really just responding to what businesses are asking of us.”
The new tools were created for small businesses, but Facebook plans to make them available for bigger advertisers as well. For the time being, they are targeted to companies with small ad accounts – those who manage everything manually.
You might also like
More from Facebook
Meta Refreshes Facebook Groups With New Features
Facebook Groups now have an updated invitation system to reduce admin workloads and limit sharing of misinformation.
Meta Offers Digital Security Course For Journalists And Human Rights Defenders
The Meta Journalism Project and the ICFJ have put together a self-paced 90-minute course and webinars to provide online safety …
Facebook Tests New Desktop Layout Redesign
Reports say that some users are starting to see a new Facebook desktop layout, with all options listed on a …
Meta May Soon Alert You When Your Posts Are Removed By AI
According to reports, Meta is rolling out a system that notifies users when their posts are removed and how.
Meta Is Working On A Universal Speech Translator
Meta's latest AI project seeks to extend advanced translation options to lesser-used languages and to develop a universal speech translator.
Instagram Retires Boomerang And Hyperlapse Standalone Apps
Boomerang and Hyperlapse standalone apps have been removed from app stores as their functionality is already available within Reels.
Meta Demos Voice Controlled Builder Bot That Creates VR Spaces
Meta's latest AI research introduces a prototype technology capable of generating immersive objects through voice commands only.
Facebook Is Removing The Ability To Create Profile Frames
As part of its efforts to continue banning anti-vax messages, Meta is removing the ability for users to create frames.
Facebook Is About To Shut Down Campus
Facebook has informed users via an in-app message that it will be shutting down Campus - its college-focused social network.
