Facebook is testing a new feature it hopes will re-engage the hordes of teens who are leaving its platform. Introducing LOL, a video feed of memes, and only memes.
Facebook has begun testing yet another product to re-engage with hard to please teens on its platform. This time, it is not a new app (for now), but a feed within its main product. Facebook LOL is a new video feed of memes, and only memes.
For now it is a small-scale private beta-test with some 100 high-school students who had to sign a non-disclosure agreement with the consent of their parents. Most of the research involved focus groups and one-on-one testing with Facebook employees.
A spokesperson confirmed the test, without adding any details in the product itself: “We are running a small-scale test and the concept is in the early stages right now.”
LOL is pulling content from top memes pages on Facebook and gathers them into on feed, divided into several thematic categories like For You, Animals, Fails, Pranks, Wait for It, Savage, Classics, Gaming, Celebs, School and Stand Up.
It is not the first time Facebook works on the development of new products dedicated to its teen users. So far the company has not seemed to be able to unlock the right product however, as per the failed attempts that were Poke, Slingshot or Lifestage.
Can LOL do it? Time will tell.
Featured image: zoljo/iStock</div.
You might also like
More from Facebook
Meta Is Killing Its Messenger For Apple Watch App
Meta announced it will remove the Messenger for Apple Watch app on May 31 “After May 31st, Messenger won’t be available …
Facebook Probably Owes You Money
Meta has agreed to pay out $725 million to Facebook users to settle a class action lawsuit concerning user privacy. If …
Meta Verified Service Goes Live In The US
Want to get the coveted blue verification checkmark on Facebook and Instagram? If you're in the US, now you can. …
Facebook And Instagram Start Selling Blue Checks With Meta Verified
Meta Verified will give you a blue check badge on both Facebook and Instagram, along with other benefits for $12 …
Meta Brings Back #BuyBlack Friday For A Third Year
Meta is bringing back #BuyBlack Friday for a third consecutive year in North America. Meta emphasized the importance of the Holiday …
Facebook Is Giving You More Controls Over What You See On Your Feed
Facebook is introducing new "show more" and "show less" controls to let you adjust what you want to see on …
Meta Introduces Facebook Reels API, Offering An Option To ‘Share To Reels’
Meta has introduced the Facebook Reels API, a solution allowing developers to build a 'share to reels' option into their …
Facebook Gets Into Delivery With DoorDash Partnership
DoorDash is partnering with Meta to pilot Facebook Marketplace deliveries across multiple cities in the U.S. Drivers will only transport items …
Meta Rolls Out Horizon Worlds In France And Spain
Meta Horizon Worlds, the VR community and game, is now available in France and Spain.
