Page owners take note, Facebook announced that gray verification badges – used by small businesses to authenticate their Pages – will be going away on October 28.
Similar to Facebook’s blue verification badges, Facebook’s gray badges, provided small businesses with an opportunity to prove to the public (and to Facebook) that their Page was genuine, and officially managed by the right people.
So, why is Facebook getting rid of the gray badge introduced in 2015? Well, according to a company spokesperson, the platform is looking to concentrate on helping businesses to portray authenticity in new ways. Whatever that means is anyone’s guess, but according to the spokesperson, the change is primarily based on user feedback. To most people, it was actually unclear what the gray checkmark represented in the first place.
Those who already had the gray badge will now need to put more effort than ever into developing their authentic Facebook presence. Of course, they will also need to work harder at monitoring fake accounts that claim to be associated with their organization.
Facebook does, however, have some advice for marketers. Essentially, Page Admins will need to stay on top of keeping Page info updated and complete, with a profile picture and correct contact information.
Furthermore, Facebook also encourages those affected pages to continue maintaining a consistent flow of activity – as an active Page will demonstrate to the public, the company is still in business.
The blue verification badges will remain for public figures, media companies, and brands.
You might also like
More from Facebook
Facebook introduces new Space Jam chat theme, an emoji search bar for finding your favorite emojis more easily and a …
Businesses in the US will soon be able to enable Facebook Pay as a payment option directly on their websites.
Facebook Gaming is scaling its cloud gaming infrastructure and announcing an expansion of its games library and availability.
Facebook has announced several new shopping updates across its apps, including the expansion of Shops to WhatsApp and Marketplace.
Facebook has announced the official launch of Live Audio Rooms, one of the social audio features it announced recently.
Facebook has announced several new features that will help Group admins manage and moderate their groups more effectively.