Facebook is working with the International Paralympic Committee (IPC) to bring the Tokyo 2020 Paralympic Games to people via Facebook and Instagram.
Earlier this week, Facebook announced the launch of an information hub, AR effects, an immersive WebXR experience, and a film series centered around Paralympic athletes.
In time for the Paralympics, Facebook has launched a hub of information on the #Paralympics hashtag. The hub gathers highlights from official Paralympic broadcast partners, team and athlete overviews, a Paralympic Games quiz, and more.
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Over the course of the competition, the IPC will also deliver a steady cadence of live programming and highlights on the Paralympic Games Facebook Page.
Furthermore, Facebook also created special effects for fans on Instagram. On the @Paralympics account they can use an AR effect that enables mirroring the movements of Someity, the official Paralympics mascot, and earn AR medals.
The @Wethe15 Instagram account features an AR effect that promotes the “We the 15” movement against discrimination of people with disabilities.
Throughout the summer, fans have also had access to a Reels-centric behind the scenes series on the @instagram account, with Para athletes as they prepared for Tokyo.
Across Facebook products, people will be able to enjoy a range of Paralympic-related content, such as the “Paralympics Raw: Emotion Unites Us,” an immersive WebXR visual and spatial audio experience built together with the IPC.
The experience recreates phenomenal moments by Para athletes, and it features the voices of athletes sharing stories of their past games. The animated visuals and spatial sound, allows people to feel like they’re in the moment with the athlete. Fans can access the experience via their desktop, mobile or Oculus browsers.
Facebook and the IPC have also created a four-part film series available on the Paralympic Games Facebook Page. The series explores how sport has created a positive change for disabled communities around the world, in support of #WeThe15.
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