After slowly expanding its political ad transparency tools over the last year, Facebook is now rolling them out globally.
Facebook started introducing ‘Issues Ads’ tags last year, and the obligatory authorization process for anyone wanting to run political or issues. As different regions around the world ran local elections, Facebook expanded the features and had, up until now, launched its ad transparency tools in 50 countries. Now, Facebook is announcing that its political and issues ads transparency tools are going global.
As explained by Sarah Schiff, Product Manager at Facebook:
“We believe that transparency leads to increased accountability and responsibility over time – not just for Facebook but advertisers as well. It’s why we continue to introduce tools that allow elected officials, those seeking office, and organizations aiming to influence public opinion to show more information about the ads they run and who’s behind them.”
Transparency tools are now rolling out globally, which means that any advertisers wanting to place ads related to social issues, elections, or politics, will need to go through the authorization process.
Furthermore, Facebook will also keep these ads in its publicly available Ad Archive for seven years. As we’ve explained in previous announcements, the Ad Archive includes information like who saw an ad and how much money was spent on it.
This final expansion of Facebook’s transparency tools began with Ukraine and Canada, last week, through “a combination of automated and human review,” and the next step will be Singapore and Argentina “within the next few months.”
You can find the full list of countries where political transparency tools are available, here.
You might also like
More from Facebook
Meta Is Killing Its Messenger For Apple Watch App
Meta announced it will remove the Messenger for Apple Watch app on May 31 “After May 31st, Messenger won’t be available …
Facebook And Instagram Start Selling Blue Checks With Meta Verified
Meta Verified will give you a blue check badge on both Facebook and Instagram, along with other benefits for $12 …
Meta Brings Back #BuyBlack Friday For A Third Year
Meta is bringing back #BuyBlack Friday for a third consecutive year in North America. Meta emphasized the importance of the Holiday …
Facebook Is Giving You More Controls Over What You See On Your Feed
Facebook is introducing new "show more" and "show less" controls to let you adjust what you want to see on …
Meta Introduces Facebook Reels API, Offering An Option To ‘Share To Reels’
Meta has introduced the Facebook Reels API, a solution allowing developers to build a 'share to reels' option into their …
Facebook Gets Into Delivery With DoorDash Partnership
DoorDash is partnering with Meta to pilot Facebook Marketplace deliveries across multiple cities in the U.S. Drivers will only transport items …
Meta Rolls Out Horizon Worlds In France And Spain
Meta Horizon Worlds, the VR community and game, is now available in France and Spain.
Meta Refreshes Facebook Groups With New Features
Facebook Groups now have an updated invitation system to reduce admin workloads and limit sharing of misinformation.
Meta Offers Digital Security Course For Journalists And Human Rights Defenders
The Meta Journalism Project and the ICFJ have put together a self-paced 90-minute course and webinars to provide online safety …
