During the past week, we witnessed many articles and reports claiming that Facebook is not really unbiased when it comes to crafting its Trending Topics section. In response, the social media network has come forward with more information on how the Trending Topics mechanism works, in an attempt to shed some more light in the wake of recent press revelations.
In a lengthy Newsroom blog post, Facebook tried to get more candid about how Trending Topics sections work. More specifically, there is a sophisticated set of guidelines in order to ensure that the content provided in the Trending Topics section helps “people discover content that is both popular in the world and meaningful to them.”
If you like our stories, there is an easy way to stay updated:
Follow @wersm
Facebook bases their creation on 3 different factors: an algorithm, a dedicated Trending Topics team and personalisation. The algorithm identifies topics that have recently spiked in popularity on Facebook – topics that have high mentions over a short period of time. Then, the Trending Topics team validates the topic by cross-checking with sources, and finally, a personalisation algorithm places the trending topic in your sphere of interests, based on the pages you have liked, your feedback, and other factors. Each user sees different Trending Topics.
With US elections coming up, and a complex international state of affairs, Facebook is attempting to steer clear of the reports that accuse it of biased information. If you want to learn more about how Trending Topics work, you can find additional information here.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
You might also like
More from Facebook
Meta Is Removing Some ‘Sensitive’ Detailed Ad Targeting Options
Starting on January 19, Meta will remove some ad targeting options deemed to be sensitive to specific groups.
Facebook Launches Certifications For Marketing Analytics And Spark AR
Facebook has launched two new professional certification programs for job seekers, centering on Marketing Analytics and Spark AR.
Meta Plans IRL Stores To Showcase Its Metaverse Products
Meta is reportedly planning to open physical stores as its Reality Labs expands its VR and AR product line.
Facebook Retires Its Photo-Tagging Facial Recognition System
Facebook is shutting down one of its most-used technologies and deleting its massive database of face recognition templates.
Facebook Has A New Name: Meta
Facebook becomes Meta: The new company name was announced Thursday by Mark Zuckerberg himself during Facebook Connect.
Group Effects Now Available In Messenger Video Calls And Messenger Rooms
Facebook announced that Group Effects are now available in Messenger video calls and Messenger Rooms; will soon be coming to …
Facebook Claims Hate Speech Prevalence On Its Platform Has Dropped By 50%
In response to criticism about its efforts to combat hate speech, Facebook has shared reports, statistics, and tools it use …
Facebook Launches Its Novi Digital Wallet In The US And Guatemala
Facebook announced the launch of its Novi digital wallet, which will allow users to make and receive free instant international …
Facebook Celebrates Five Years Of Marketplace With New Features
Facebook is celebrating the five years of Marketplace with more features that help people shop more easily and responsibly on …
