Over the past few months, Facebook has worked to make advertising simpler and more accessible. The company announced Thursday that it now has a place for advertisers — the revamped Facebook for Business page — to learn more about Facebook’s ad units and read more about how similar companies have achieved success.
Facebook for Business has been re-launched, making it easier for advertisers to discover how to achieve goals through Facebook, whether it’s to drive in-store sales, launch a new product or simply build awareness of the app. The page details the best practices for achieving these goals and offers instructions and help for businesses of all sizes.
Christina McBride, Facebook’s Manager of Global Marketing Communications, spoke with Inside Facebook about how the new Facebook for Business hub can help:
We’re really putting the focus on, “How can we help businesses achieve their goals?” Say you’re looking to drive online sales. You can come to this site and quickly get an idea of the basic steps you would need to take to achieve that goal. You can also take a look at businesses that have similar goals and are trying to drive that same objective, and take a look at what other people have done. In the news section, you’ll be able to see things that are tagged with that goal, or products you are using, like Offers, and you can get the latest from Facebook and quickly see updates that are relevant to you and what you’re trying to achieve.
The site has tailored help for businesses large, small and everything in between, as well as popular verticals such as automotive, gaming and consumer goods. Advertisers can read success stories from major brands such as Bud Light and Michael Kors, or smaller companies, like Sweet Cheeks Diaper Company and Steve Holmes Photography.
McBride noted that this site will help newer advertisers learn more about what Facebook has to offer, but it will also encourage companies that have been advertising with Facebook to discover other ad models within the site.
Through the news section, all business-relevant Facebook announcements are posted, and users can drill down to see see only the posts they care about, such as those relevant to small businesses or only posts about product launches.
Related Stories:
- 20 Success Tips For Your Facebook Business Page [Infographic]
- Can You Pay For Your Story to Go Viral?
This article was originally published on Inside Facebook
You might also like
More from Facebook
Meta May Soon Alert You When Your Posts Are Removed By AI
According to reports, Meta is rolling out a system that notifies users when their posts are removed and how.
Meta Is Working On A Universal Speech Translator
Meta's latest AI project seeks to extend advanced translation options to lesser-used languages and to develop a universal speech translator.
Instagram Retires Boomerang And Hyperlapse Standalone Apps
Boomerang and Hyperlapse standalone apps have been removed from app stores as their functionality is already available within Reels.
Meta Demos Voice Controlled Builder Bot That Creates VR Spaces
Meta's latest AI research introduces a prototype technology capable of generating immersive objects through voice commands only.
Facebook Is Removing The Ability To Create Profile Frames
As part of its efforts to continue banning anti-vax messages, Meta is removing the ability for users to create frames.
Facebook Is About To Shut Down Campus
Facebook has informed users via an in-app message that it will be shutting down Campus - its college-focused social network.
Meta Updates Its Company Values
In the aftermath of its major rebranding, Meta is announcing a new company mission formed by a group of values.
Messenger Provides New Guide On Online Safety
Messenger has published a handy decision tree graphic that guides users and parents to find the safety features they need.
Facebook’s ‘News Feed’ Is Now Just ‘Feed’
After 15 years, Facebook is changing the name of its home page in an effort to move away from the …
