With fashion weeks around the world in full swing, the timing is right for the world’s largest social media platform to start delving into the world of style with a bit of an AI flair.
According to Vogue Business, Facebook’s new system, dubbed Fashion+++ will recommend improvements to a person’s outfit, and all data and feedback collected from the testing phase will be used to ultimately form a style assistant.
The system was developed by the researchers at Facebook’s AI unit, and although not a lot is known about the functionality of Fashion+++, it is speculated that it will scan user-submitted images to ‘read’ outfits and recommend adjustments based on color, style, or even ways of wearing specific garments.
Facebook researchers have been working with data from Chictopia, an online networking platform for fashion lovers. Based on the data pool so far collected and analyzed, Fashion+++ will be able to recognize silhouettes, textures, shapes, colors, and patterns. The combination of all of the above is used to create a ‘score’ and recommendations that come from Fashion+++ aim at raising this score.
Apart from the obvious benefits for users around the globe, Fashion+++ could be a useful tool for brands in the industry to help them understand why some shoes, clothes or accessories prove to be more popular than others among their customer base.
We still don’t know in what form Fashion+++ will come – whether it will be a standalone app or a service within the main Facebook or Instagram platform – but it wouldn’t be a reach to say that it could ultimately be used within Facebook’s advertising platform, in order to generate leads and conversions.