Facebook is about to end the popularity contest as the platform officially begins removing like counts on some posts.
Like counts have not only disrupted the way we do marketing, they are also proven to negatively impact a users’s experience. In fact, the constant chase for more likes is known to distort reality as we all post only the best sides of our lives, in the hopes to get more and more likes each time.
That is why, just a few weeks after announcing it would be testing it, Facebook has officially started to hide like counts on posts. On September 27, the test will go live in Australia.
While an author will still be able to see the like count on a post, it will be hidden from everyone else. Other users will only see who of their friends has reacted to the post.
A Facebook spokesperson confirmed the test: “We are running a limited test where like, reaction, and video view counts are made private across Facebook. We will gather feedback to understand whether this change will improve people’s experiences.”
Facebook’s goal with this test is to evaluate the impact that hiding the like counts could potentially have on user engagement. Depending on the primary results, other countries could follow soon.
More from Facebook
Join This Free Community Management Course On Facebook Blueprint
Facebook is rolling out a new Community Management course on Blueprint, which is free to join for everyone. What are …
NPE Announces Forecast App For Crowdsourced Predictions And Insights
Late last month, Facebook's NPE team announced an invite-only beta for Forecast, an app that lets users make crowdsourced predictions.
Facebook Is Shutting Down Lasso, Its TikTok Clone
Facebook has announced that it will shut down Lasso on July 10, 2020. Built as a TikTok clone, the app …
Facebook Prioritizes Original News Reporting With Latest Algorithm Change
Facebook is changing its News Feed algorithm again - this time to prioritize original news reporting and transparent authorship.
Facebook To Warn You When Sharing Articles Over 3 Months Old
Facebook continues its fight against fake news with a new notification warning you when you are about to share old …
Facebook Commits Additional $200 Million To Support Black-Owned Businesses And Organizations
Facebook has announced an additional commitment of $200 million to support black-owned businesses and organizations.
Facebook Removed Trump Campaign Ads That Included A Nazi Symbol
Facebook successfully removed ads published by the reelection campaign for President Donald Trump because they used Nazi iconography.
Messenger Rooms Now Available On Portal
Facebook has announced the addition of Messenger Rooms and several other new useful features on its Portal smart display.
Facebook Tests Securing Messenger With Face ID And Touch ID
Facebook is testing a new way for users to secure Messenger on iOS devices, with Face ID or Touch ID.
