Facebook is running newspaper ads newspapers criticizing Apple for its policy giving iOS users the choice to be tracked or not.
In a very interesting move, Facebook is using a pretty old school move to make it clear to Apple that it’s not pleased with one of its new policies.
The policy, which allows iOS users to choose whether advertisers can track them or not, will be pushed next year. Initially, it was supposed to roll out this year with iOS 14, but Apple pushed back the rollout.
Facebook has taken out full-page newspaper ads in the New York Times, Wall Street Journal, and Washington Post saying that it’s “standing up to Apple for small businesses everywhere.” The social network argues that Apple’s new policy will hurt small businesses as they won’t be able to target customers with personalized ads, and will, therefore, miss out on sales.
What the policy will change is the requirement for developers to ask for permission before tracking users. “Tracking refers to the act of linking user or device data collected from your app with user or device data collected from other companies’ apps, websites, or offline properties for targeted advertising or advertising measurement purposes” it explains.
Recently, Facebook also warned that the policy will “hurt many of our developers and publishers at an already difficult time.” Apple is unlikely to cancel its policy.
Here is the ad that Facebook is running.